1:1 sessions where we take the thing you actually do. Like pitching, writing, parenting, running a team. To figure out where AI fits. Or where it doesn't.
It opens an email. You don't even have to write it. Just hit send.
I work with non-technical professionals — founders, leaders, managers — at the moment the gap between "I should be using AI" and "AI is doing real work for me" becomes impossible to ignore.
Live, hands-on sessions where your team builds, not watches. Everyone leaves with a working agent that automates a real part of their week — plus the setup files that make AI sound like your company, not like everyone's. Plain language, zero jargon, honest numbers.
My five-sprint course for non-technical professionals: from AI foundations to a working product you can show. You'll set up your AI workspace, stress-test your idea with real people, and build a website and your own agent — by you, not for you. Self-paced or in a cohort.
My signature 1:1 format. We walk — yes, actually walk — and untangle one thing: your product, your growth, your AI setup, your next step. Movement does something to thinking that a Zoom call never will. Also available as a regular call, if walking isn't your thing.
Thirteen years of product and growth in global startups, in service of yours. Positioning, pricing, analytics, first hires, and where AI actually creates leverage — without the hype. For early-stage founders who need a senior sounding board, not another framework.
I don't do theory dumps. And I won't re-sell you on why AI matters — you're here, you're already sold.
With me, you run experiments: build something small, look at what happened, adjust, run the next one. That's how tech people learn. It works for everyone else too.
AI behaves like a very smart colleague who needs a proper onboarding. We start by giving it one: your context, your voice, your goals — so every output sounds like you, not like everyone.
You build something real in the first session. Small, working, yours. The first a-ha moment comes from doing, never from watching.
We treat every next step as an experiment: try, look at the result, adjust. No perfectionism, no “am I doing it right” — just the next iteration.
The goal is never dependence on me. You leave with a repeatable way to spot what's worth building next — and the skills to build it without waiting on anyone.
"AI in reasonable hands is a superpower. In careless hands, it's slop. The difference is not talent — it's context and practice."
Most AI advice sounds impressive in a demo. The hard part is knowing what to actually build, in what order, and how to make it sound like you instead of a machine.
That's what I've spent my career figuring out. Thirteen years of product and growth in global startups — SplitMetrics, Onde, Mobile Roadie, Fibery — building tools trusted by Uber, Rovio, Rakuten and Wargaming, with products used in 70+ countries. In 2022, as CPO of Soula, an AI assistant for pregnancy and postpartum, I shipped generative AI in production — before it was mainstream, without an ML engineer on the team.
Today I build Embraceme, a grief-tech platform, mostly solo — with AI agents doing the work of a small team. And I teach non-technical professionals to do the same through AI Thinking Lab: workshops, the Built by You course, and live events in Warsaw.
My job is to move you from chatting with AI to building with it — safely, independently, in your own voice.
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Tell me what you're working on and where AI is getting in the way — or where you want it to take you. I'll get back to you within 48 hours.
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